Brooks Richey is a writer, marketing and UX and brand strategist who works with major corporations and groups in developing influencing communications and strategic media messaging across different platforms including advertising, web applications, mobile and earned media.
His clients include Comcast, Chrysler, Riverbed, EMC, Toyota, Burger King, Juniper Networks as well as political and non-profit organizations. His work has been recognized as outstanding by leading media industry trade publications including Advertising Age, Print, Adweek, USA Today as well as over 50 industry awards. His work has been included in college-level marketing textbooks.
Brooks has worked for major advertising firms including Ogilvy & Mather, Ross Roy/Omnicom and UniWorld as well as starting his own marketing firm Adhocracy in 2001. As a writer and creative director, he’s created and produced major advertising campaigns including for Switchboard.com, MCI, Macho Products The Sports Authority, Reebok, Gatorade and Builders’ Square with comedian Tim Allen.
As creative and technology lead at Adhocracy, Brooks has over 7 years experience in web application development and user experience expertise gained during his design and management of web applications for companies including Best Buy, Eddie Bauer and The Limited Brands.
Brooks currently consults on product design and messaging for technology firms and is author of the book Does This News Make Me Look Fat?