Brooks Richey is a writer, author, branding consultant and content strategist who works with major corporations and organizations to develop influencing communications and strategic content across platforms including advertising, web applications, software applications and earned media.
Brooks has worked for clients including Comcast, Ford, Riverbed, EMC, Toyota, Burger King and Juniper Networks. His creative work has been recognized as outstanding by leading media industry trade publications including Advertising Age, How, Print, Adweek, USA Today as well as over 50 industry awards. His work has been included in college-level marketing textbooks.
Brooks began his career working for major advertising firms including Ogilvy & Mather, Ross Roy/BBDO and UniWorld as well as starting his own firm in 2001. As a writer and creative director, he’s created and produced major campaigns that include Macho Products, Gatorade and Builders’ Square with comedian Tim Allen.
As creative and technology lead at Adhocracy, Brooks has over 7+ years experience in web application development and user experience expertise and product design gained during his creation, design and management of a retail version of “LinkedIn” for companies including Best Buy, Eddie Bauer and The Limited Brands. As a UX consultant for Comcast, he worked on the content development and information architecture behind the company’s X1 Entertainment Platform as well as the native mobile app and web experiences for Xfinity Home and its related IOT products.
As senior content strategist for Bailey Brand Consultant and director for content for GS1 US and GS1 Global, Brooks was charged with helping the global organization focus it’s messaging to drive increased adoption and use of its product identification standards among different industries.
As director, content strategy for customer experience agency Hero Digital, Brooks works with the experience design team through various content strategy tools and processes help enhance the digital experience by ensuring content in digital experiences is findable, engaging and relevant.
Brooks currently consults on product design and messaging for technology firms and is author of the book Does This News Make Me Look Fat?