A technology song & dance? Hiring celebrities like Alicia Keys and Justin Timberlake as creative directors of company product.
Alicia Keys creative director of Blackberry? What’s the benefit of someone being able to say, “Hey, look the woman that sang “Fallin’” designed my phone!” If like Beats by Dre, you’ve paid $300 for better name than product. Also wouldn’t it be weird to fire your creative director of a technology product simply because people […]
Does the advertising industry’s PR offensive about commitment to diversity stand up in the real world? Advertising has a remarkable ability to create a perception of a product or issue that’s different than the reality some experience at the point of product contact (I’ve never gotten a hamburger that looks as un-squished, steaming hot and […]
We all know what the first stage of love is like. An emotional surge that overwhelms our logic and reason. Life doesn’t seem complete without the object of our affection in your life. Sound familiar, Apple users? I’m among them and I’ll admit it. It’s a phase in love where the person you love can […]
Every Christmas, after Santa Claus comes to my parents’ home, I come: the family’s unofficial IT & Tech support person. I’m minus the red hat, white beard and (for now, knock on wood) the belly like a bowlful of jelly. My job, like most children of senior-aged parents, is to install, connect, fix, update every […]
Survivor: My Mobile Phone. Why apps need to start “surviving” your mobile device. And here’s the ones that survived mine.
Let’s face it, with over 1 million apps on the Apple App Store alone, the novelty of downloading and collecting apps with giddy, reckless abandon is quickly fading. This year, as I’m doing a lot of work in the mobile development and user experience for mobile for firms, I’ve downloaded a lot of apps to […]
Analysis of the iPhone 5: “To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it’s a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that’s so popular that its maker doesn’t dare mess with the formula.” This quote […]
In the wake of Chick-fil-A, are “restaurant values” becoming the next compatibility check box on your Match.com profile? Should marketers be worried?
As Chick-fil-A and Starbucks seem to be on the forefront of the age of “Restaurant Values” now entering the field of identity politics, I’m wondering if restaurants will become to the new astrological signs for date and relationship compatibility? Imagine, “Hey baby, what’s your sign? “Applebee’s?” Oh, I’m more compatible with a Red Lobster.” Perhaps […]
Someone recently asked me that, if I wrote a creative brief, what information would I add to improve it? Having written them many times, I replied with what I think is sorely missing from most creative briefs… “So what?” That’s what I would add (and answer) in the creative brief. Right after the section about […]