Caught this watching some TED Talks presentations. Wanted to share it because I think it reflects the dynamics and changed opportunities of the new job market that people aren’t quite getting yet. Instead of begging companies as he first did, companies now come to this young twenty-something who admits he isn’t a boy genius. Why? […]
Lately we’ve seen Siri-related Apple iPhone ads featuring Samuel L. Jackson, John Malkovich and Zooey Deschanel. That is a key change in Apple’s marketing strategy (using celebrities). And not a good one. I’ll explain. For years, Apple ads have been successful in making the product and its benefits the star. So why the sudden borrowed […]
“We’ll cover the story” You’ll hear that from some news outlets. “Getting the story.” Though some media outlets tend to use the terms interchangeably, getting the “news” and a “story” are not the same thing. A story, which could simply be a tale or a narrative (like Cinderella), is not the same thing as the […]
Media literacy lesson: And So Goes The Nation. How messaging strategists think about political campaigns.
Media literacy is a skill to have – especially when it comes to political messaging. That’s why it’s good to take a really good look at the spin doctors and strategists behind the John Kerry and George Bush presidential campaign teams in this documentary “And So Goes The Nation.” Each side talks about their challenges […]
Media literacy lesson: If media is left or right at its core, Why didn’t Fox News accept MSNBC’s surrender in 2002?
Why liberal and conservative media are nothing more than brands like Coke and 7Up. It wasn’t that long ago (around 2002, just before the Iraq War) that MSNBC, now considered Fox News’ liberal cable news doppelganger, was envious of Fox News’ considerable lead in audience ratings. High ratings some attributed to its brand of conservative […]
Sound like a Zen riddle but true: The best way to lie to people is with hard facts. Ask the spin doctors their little secret. One important for good media literacy. That using facts and telling the truth is a great way to lie. In fact it’s the best and most effective way. I’ll show […]