Facebook’s IPO is coming soon. And many of the people who will pay for the initial stock offering of around $45 are betting the price will shoot up. And for […]
Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy […]
Commonsensemedia.org reports large increases in media use among children without an increase in comparable media literacy skills. With new devices like tablets, phones and multi-use gaming devices, children can now […]
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at a ratio 4:1 over positive […]
Did you ever notice nobody asks what the boogeyman does? When you parents tell you to watch out for him (I’m assuming it’s a man. Please write me if you […]
Why teachers may have accidentally made us devalue and more vulnerable to the power of words used in media. You know why I rarely forgot to bring my gym shorts […]
It’s that “Je ne sais quois.” That certain something that will neither completely and comfortably fit in a corporate brand guide. Establishing an attractive, brand positive personality in social media […]
My book Does This News Make Me Look Fat? is officially launching in a few days, Tuesday the 1st of May starting with Amazon. As friends and peers become aware, […]
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. A good reminder for creative […]
New video supporting my book Does This News Make Me Look Fat? with humorous look at what would happen if the modern news media covered events like Goldilocks & The […]