In the wake of Chick-fil-A, are “restaurant values” becoming the next compatibility check box on your Match.com profile? Should marketers be worried?

Posted by on Aug 7, 2012

As Chick-fil-A and Starbucks seem to be on the forefront of the age of “Restaurant Values” now entering the field of identity politics, I’m wondering if restaurants will become to the new astrological signs for date and relationship compatibility?

Imagine, “Hey baby, what’s your sign? “Applebee’s?” Oh, I’m more compatible with a Red Lobster.”

Perhaps Match.com should consider this now in its dating profiles.

Check out his chart from the LA times about political affiliation and voting tendency based on what type of restaurant or food chain you tend to frequent.

 

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