ABOUT ME

WHO AM I?

Award-winning, marketer, writer and content strategist experienced at designing and optimizing content and brand experiences – including web, digital products, chatbots and AI voice assistants. All with success in producing engaging, revenue-driving customer experiences.

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EXPERTISE INCLUDES

A variety of skills and abilities proven across small and Fortune 500 companies.

CONTENT

25%

COPY

20%

MARKETING

25%

SEO

15%

UX/IA

15%

EDUCATION

Miami University

EXPERIENCE

2018 – 2020

PwC

CONTENT STRATEGIST/CONVERSATIONAL UI CONSULTANT

Conversational design lead for developing voice assistant designed to be a commercial product for the enterprise. Works with UX, developers, and product owners on creating conversational logic, design dialog flow, microcopy and maintaining brand persona across all conversations. Collaborates with NLP teams to design utterances reflecting user intent. Helps design content and metadata for voice search. Employs conversation repair and disambiguation to ensure positive conversational experiences.

2017 – 2018

Hero Digital

DIRECTOR, CONTENT STRATEGY

Content lead and manager tasked with analyzing and strategizing ways to enhance the value of content across digital platforms to improve customer experience, user engagement, and prospect conversion. Directed and provided editorial direction to content creation talent. Created content for key projects. Recommended content tools, workflows and governance processes for optimizing client content goals.

2014 – 2017

Bailey Brand Consulting

SENIOR CONTENT STRATEGIST

Part of on-site, client-integrated team and acting content director for GS1 US and content strategist for Brussels-based GS1 Global. Defined content strategy for the US and international member organizations’ online initiatives and product rollouts.

2012 – 2014

Comcast

UX CONTENT STRATEGIST/CONSULTANT

Responsible for product content strategy, microcopy, and content in relation to web, mobile apps and the TV set-top UI for Comcast’s Xfinity Home and X1 Entertainment Platform. Crafted Xfinity Home utterances and intents for voice remote development. Helped reimagine Xfinity Home rules concepts for user control of IoT devices. Crafted and documented universal voice and tone guidelines for Xfinity Home in-product digital experiences.

2001 – 2012

Adhocracy Marketing Group

CREATIVE DIRECTOR & PRESIDENT

Crafted and launched marketing and brand-building initiatives for multi-million dollar brands. Brought in 80% of the firm’s new business and led many of the firm’s award-winning marketing campaigns. As the company became digital-first, I led the design and development teams in creating digital products and optimizing user experience. This includes creating web applications sold to and used by Apple, Limited Brands and Best Buy.

1999 – 2001

Garfield Group

ASSOCIATE CREATIVE DIRECTOR

Led creative development and messaging strategy for a group of technology accounts within the largest technology marketing firm in the Northeast. Managed and mentored a diverse creative department of art directors, copywriters, production artists, and freelancers.

2020 - 2022

Wunderman Thompson

ASSOC. DIR. CX, CONTENT STRATEGY

Responsible for leading content strategists and content teams in identifying and implementing content opportunities to improve engagement, the customer experience and revenue. Advises teams in auditing, synthesizing, and structuring content to produce solutions that make information findable, engaging, and relevant across various digital customer experiences. Advises clients on the role of content in delivering world-class, omnichannel experiences. Manages CS operations and processes and leads career development for junior content strategists. Key clients: Best Buy, United Health Group, NewYork-Presbyterian, Aon, Sherwin Williams, Volkswagen, Principal Global Investors

2022 - Present

Synchrony Financial

VICE PRESIDENT, BANK CONTENT

Member of the marketing leadership team responsible for identifying, strategizing, planning, and implementing optimized content strategies and content experiences across the bank's digital ecosystem. Key focuses - top and mid-funnel for customer acquisition, lifecycle support, and financial literacy content for the general public. Works with internal content and media teams and our external content partners to ensure the successful development and delivery of integrated, relevant, and engaging content. Owns the 2022 content relationship and Synchrony’s exclusive funding and sponsorship with Dotdash Meredith’s physical/digital financially focused publication for women, Millie magazine. Highlighted Accomplishments: • Helped to develop content and content strategy that drove tens of billions in new, record-level bank deposits in 2022 and 2023. • Doubled the bank's content development capacity while reducing development costs by millions. Instituted an internal content management process including editorial calendars, content production planning, and monitoring. • Helped increase traffic levels for the blog by 10% in 2022. • Led the redesign of the bank site and blog to improve user experiences and engagement.Member of the marketing leadership team responsible for identifying, strategizing, planning, and implementing optimized content strategies and content experiences across the bank's digital ecosystem. Key focuses - top and mid-funnel for customer acquisition, lifecycle support, and financial literacy content for the general public. Works with internal content and media teams and our external content partners to ensure the successful development and delivery of integrated, relevant, and engaging content. Owns the 2022 content relationship and Synchrony’s exclusive funding and sponsorship with Dotdash Meredith’s physical/digital financially focused publication for women, Millie magazine. Highlighted Accomplishments: • Helped to develop content and content strategy that drove tens of billions in new, record-level bank deposits in 2022 and 2023. • Doubled the bank's content development capacity while reducing development costs by millions. Instituted an internal content management process including editorial calendars, content production planning, and monitoring. • Helped increase traffic levels for the blog by 10% in 2022. • Led the redesign of the bank site and blog to improve user experiences and engagement.

WHAT I DO

COPYWRITING

Writing award-winning and persuasive content across traditional and digital mediums.

IA & USER FLOW

Architecting and crafting content delivery and taxonomy to optimize web, mobile app and product engagements.

CONVERSATIONAL DESIGN AND UI

Using language, linguistic principles and NLP to negotiate the interaction and understanding between humans and machines.

CONTENT MARKETING

Creating, publishing, and distributing content to build trust and response from targeted online audiences..

CONTENT STRATEGY

Analyzing, and structuring content to be findable and engaging to both humans and AI bots.

CONTENT MANAGEMENT

Managing editorial standards, content creators, content governance and processes for integrating with CMSs.

WORK

How IoT automates domestic abuse. And what we can do about it.

IoT devices aren’t people. How could they be involved in domestic abuse? A terrible event that clearly involves people. First of all, let’s make sure we define IoT or Internet […]

What is Content Strategy?

What is content strategy? I can answer (and will answer) it. But what I really love is when others try to. Want to make your average marketing agency squirm or […]

Five key findings of a content strategist survey.

Meeting other content strategists at events or via other teams is refreshing. A moment to look beyond my specific day-to-day role and work environment and see what other content strategists […]

Why consumers aren’t connecting the connected home dots. Yet.

Without a doubt, this is the dawn of the age of the connected home. An era that will revolutionize our relationship with once “dumb” household appliances. The seeds of this […]

CONTACT ADDRESS

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admin@brooksrichey.com

+1 (267) 573-9514‬