Is Breaking News Broken?
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Another part of marketing and persuasion is that buying often takes place at a level of our mind, just below conscious thought and intellectual review. Often getting us to buy an idea or product without realizing it. The case of marketing Alka Seltzer is a prime example. If you’ve ever bought Alka Seltzer to help […]
Commonsensemedia.org reports large increases in media use among children without an increase in comparable media literacy skills. With new devices like tablets, phones and multi-use gaming devices, children can now multitask to compress an already increased media use of 7.5 hours to the data consumption equivalent of 10 hours. Thinking about that in the context […]
People hate negative advertising. Or, at least, they say they do. Yet message consultants like me keep producing them for their political clients and at a ratio 4:1 over positive ads. Why? Especially if people say they hate them so much? To beg the question: Why do you rob a bank? ‘Cause that’s where the […]
Did you ever notice nobody asks what the boogeyman does? When you parents tell you to watch out for him (I’m assuming it’s a man. Please write me if you know otherwise) nobody ever tells you what makes him so dangerous or what he’s actually going to do to you when he shows up. Zap […]
My book Does This News Make Me Look Fat? is officially launching in a few days, Tuesday the 1st of May starting with Amazon. As friends and peers become aware, they often ask why I wrote it. As a media executive and consultant, I love media. A love that only grew in my background as […]
Anyone who has been on Craigslist knows how boring those ads can be. This one is so good it makes a 1995 Pontiac sound exciting. A good reminder for creative people, that a good creative person, creates selling opportunities, not just act on them. Source: buzzfeed.com via Brooks on Pinterest
New video supporting my book Does This News Make Me Look Fat? with humorous look at what would happen if the modern news media covered events like Goldilocks & The Three Bears, London Bridge Falling and Jack & The Beanstalk. See more at www.junkfoodmedianation.com.