25 April

Petunia. How a children’s book illustrates the difference between gaining knowledge from media or just an identity.

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I read this book in first grade. Petunia. A book by Roger Duvoisin about a goose named Petunia who finds an book. She never reads it, but always carries it under her wing as she walks around the farm. She does so under the belief that from simply having the book, she is wise. And […]

22 April

Why personality marketing (social media) is not natural for companies.

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In my previous post (link here). I asked companies to stop thinking about social media as social media and think about it more in the mindset of “personality marketing.” Selling yourself, before your product. Now I want to talk about why living up to that concept is easier said than done for most companies. The […]

18 April

Are media companies worried about the effects of media consolidation? This video (and its mysterious disappearance could be telling.

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In my upcoming book Does The News Make Me Look Fat? , I talk about how media consumption works like food consumption. In this model, there are people that gather, manufacture and make the media food we eat. Media companies hire writers and journalists to harvest he data materials that are processed by media production […]

15 April

Stop calling social media, “social media.” It’s personality marketing.

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Technically there’s nothing wrong with using the term “social media.” But it’s one of those terms that, unless you’re immersed in it, is cursed with being relegated to marketing buzzword. A word spread like verbal wallpaper to covering every marketing or promotion discussion just to impress. Even people, who don’t understand it, throw it around […]

23 March

Why John Carter was a flop before it was even released. I’m looking at you marketing.

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John Carter, the movie, based on the book John Carter Warlord of Mars didn’t do that well domestically. Earning $30 million over the weekend. Though it did better oversees, Disney is openly saying they won’t likely reap their total investment. But there the quote that caught my attention from the box office report from the […]

23 March

The ghost of the music industry past has a warning for books and authors.

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In less than five years, traditional books may be dead as a primary and sustainable way for many established authors to make a living. As people are rapidly getting used to receiving and consuming books on e-readers like Kindle, Nook and iPad, trends seem to show that books will suffer that same fate as other […]

23 March

Would you let an intern casually manage all your marketing? Then why do so many companies let interns casually manage their social media?

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Social Media,  Though marketing directors and CEO give talks about how important social media is to their business, when you often look at their operations, you often find a 19-year old, summer intern in charge of it. If you owned a restaurant that prided itself on service, would turn managing the restaurant and pleasing thousands […]

7 November

Vivamus Lacus Augue

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget quam orci. Quisque porta varius dui, quis posuere nibh mollis quis. Mauris commodo rhoncus porttitor. Maecenas et euismod elit. Nulla facilisi. Vivamus lacus libero, ultrices non ullamcorper ac, tempus sit amet enim. Suspendisse at semper ipsum. Suspendisse sagittis diam a massa viverra sollicitudin. Vivamus sagittis […]

7 November

Consectetur Adipiscing Elit

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget quam orci. Quisque porta varius dui, quis posuere nibh mollis quis. Mauris commodo rhoncus porttitor. Maecenas et euismod elit. Nulla facilisi. Vivamus lacus libero, ultrices non ullamcorper ac, tempus sit amet enim. Suspendisse at semper ipsum. Suspendisse sagittis diam a massa viverra sollicitudin. Vivamus sagittis […]

7 November

Pellentesque Eget Convallis

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget quam orci. Quisque porta varius dui, quis posuere nibh mollis quis. Mauris commodo rhoncus porttitor. Maecenas et euismod elit. Nulla facilisi. Vivamus lacus libero, ultrices non ullamcorper ac, tempus sit amet enim. Suspendisse at semper ipsum. Suspendisse sagittis diam a massa viverra sollicitudin. Vivamus sagittis […]