FLIR_Wefocus_EOIR_Ad_portfolio

 

FLIRFtRuckerBillboard

 

FLIR, (Forward Looking Infrared) is both the technology and the name of company that pioneered it. It’s used for defense applications like special forces night goggles, search and rescue and force protection.  Even as founders of the technology, FLIR has to work hard to compete with large companies like Raytheon who also sell EO/IR bundled as part of being a “one shop stop” defense store.  I worked with FLIR to develop a branding campaign targeted to the military decision makers (Pentagon, Congress) to help FLIR stand out and communicate the value of specifically choosing FLIR for infrared technology.

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