To support the launch of Comast’s X1 Entertainment Platform. I developed a content strategy and content to develop a website. The site was linked with physical components (like a specially packaged letter and X1 brochure) to elite professionals in entertainment industry and Silicon Valley.
Through the special package, industry elites were given a special log-in to access the site. It also allowed those users to have special Xfinity support to setup their free X1 service.